Targets
vague or absent, "post more and see what happens"
- FOR STREAMERS CJD Media
Short-form content built to move your audience toward your live stream.
Most short-form content is built to be watched. We build ours to be acted on, with the targets, analytics, and calls to action to prove it’s working.
- THE PROBLEM
What most businesses get wrong with short-form.
Most businesses treat short-form as a content calendar to fill, not a growth channel to run. No clear targets, no analytics tied to revenue, videos built from a generic template instead of the brand, and no call to action, so even a video that performs well ends in a shrug and a scroll.
Most businesses
Analytics:
vanity metrics only, views and likes, nothing tied to live growth
Style:
one-size-fits-all templates, not built around the channel or brand
CJD Media
Clear
achievable, yet ambitious targets set from the start
Analytics:
tied to platform APIs and bio links, not vanity numbers
Videos:
built around your specific channel and brand
- WHAT WE DO DIFFERENTLY
Strategy first, one-size-fits-all never.
We deliver tailored digital solutions that help businesses across multiple industries innovate, grow, improve efficiency, and achieve measurable success.
01
Set clear, achievable, yet ambitious targets.
02
Build videos that suit your channel and brand, rather than a one-size-fits-all template.
03
Implement a clear CTA into every video, giving the viewer a destination, rather than letting them scroll on, never to be seen again.
- WHAT WE OPTIMISE FOR
Retention and fit, not just reach.
70%+
Target retention - videos at this level are roughly 3x more likely to be recommended on your desired viewers' FYP.
ICP Fit
Viewers who match your ideal customer profile, not large vanity view counts driven by viewers with no intention of buying.
- WHY THIS WORKS
Buyers, not just viewers.
- Attracts buyers, not just viewers.
- Tracks clear metrics, so if something isn’t working, we can change it.
- Raises the likelihood of your videos reaching your desired viewers’ FYP by roughly 3x, increasing the chance of viewers moving further down the funnel.
- Tells the viewer what to do next, rather than leaving it to chance that they investigate your product or service. It plants the seed, while they’re mid-scroll, searching for the next hit of dopamine, that your product might be worth their attention, pulling them out of the scroll and into your video instead of past it.
- WHY THIS WORKS
Community members, not just viewers.
Attracts Community
Attracts Community Members, not just viewers.
Tracks Clear Metrics
So if something isn't working, we can change it.
Raises FYP Likelihood
The likelihood of your videos reaching your desired viewers' FYP increases by roughly 3x, increasing the chance of viewers moving further down the funnel.
- REVENUE CALCULATOR
SEE THE COST OF WAITING
Calculate how much subscription/membership revenue you’re missing by not using this strategy.
Ready to turn viewers into buyers?
Apply to work with us, and we’ll build a short-form strategy around your product, your brand, and your goals.